Turn business problems into clear data questions that lead to confident decisions and measurable outcomes.
Great analysis starts with the right question. This session shows you how to frame business problems, translate briefs into decision-focused data questions, and define the metrics that matter. You will learn simple techniques to surface assumptions, choose useful measures and proxies, assess data feasibility and quality, and shape a practical plan that moves from insight to action.
In this immersive experience, you’ll:
– Use a clear framework to move from problem to data question to decision, choosing the right analysis type and method
– Translate a business brief into a data brief with objectives, scope, metrics and owners
– Select meaningful KPIs and proxies, define success criteria and baselines
– Assess data sources, quality and constraints, including privacy and ethics
Asking better questions saves time, reduces rework and leads to decisions people can act on. A shared approach to framing and metrics helps teams align on goals, evaluate trade-offs and focus on the work that creates value.
This course is designed for anyone who requests, shapes or uses analysis in their role, including product, marketing, operations, finance and data teams. No advanced statistics required.
By the end of the immersion, you’ll be able to:
– Frame a decision-focused data question with a clear hypothesis and assumptions
– Write a one-page data brief that sets objectives, metrics, scope and timelines
– Select an appropriate analysis type and methods, choose KPIs and baselines, and justify your approach in plain language
– Communicate limitations, risks and next steps so stakeholders can decide with confidence
We’ve introduced thousands of people to practical data skills, helping them turn questions into decisions in their own work. Our facilitators use live demos and current case studies to connect methods to real outcomes you can act on immediately.
If you’re ready to turn Data and AI into results, leave your details and we’ll recommend the right programme for your goals and team.
