Decoded Press Releases & Press Coverage of Decoded


Press Releases


December 12, 2017
Decoded Expands North American Management Team

Decoded today announced that Jeffrey French has joined as Director of Client Services and Social Impact. In his new role, Jeffrey will help lead Decoded’s client-facing team, managing, nurturing and growing More...

October 30, 2017
Decoded Expands Tech Education Offerings For Enterprise Teams

Decoded, an innovator in delivering custom technology learning experiences for enterprises, today announced the launch of four new content tracks for enterprise teams and learners More...

Press Coverage


October 12, 2017
The week that the capital cracked coding | Evening Standard

EU Code Week began on Monday, although it actually spans a fortnight, and it presents an opportunity to brush up on your tech skills. But why code? More...

October 11, 2017
Queen of Code | Handlesblatt

It's 4 pm, and Kathryn Parsons quickly puts one of the French fries in her mouth. "I have not gotten to eat yet," she says, smiling apologetically. The co-founder of Decoded, one of the UK's most influential More...

September 8, 2017
Are you an easy hacking target? | The Guardian

Small businesses and self-employed people are big targets for hackers, and the financial implications can be crippling. Gone are the days of thinking “It’ll never happen to us”. More...

August 31, 2017
How to Boss it Like: Kathryn Parsons | The Memo

Meet Kathryn Parsons. Famous for teaching anyone how to code, Decoded today hosts classes on everything from artificial intelligence to blockchain, cyber security and machine learning. More...

July 4, 2017
Most influential women in IT | Computer Weekly

Each year, Computer Weekly asks the technology sector who we should consider for our list of the 50 most influential women in UK tech, and each year the list of women nominated grows longer and longer. More...

June 26, 2017
A date with your developer | Frank News

Assignment. You want users in your app to check in when they are in your particular location. Your tool is HTML and Javascript. Piece of cake? Bravo. No idea? Read on. More...

May 31, 2017
Coding: the skill you need to learn | Director Magazine

No longer one of the dark arts of the information revolution, coding is now a mainstream workplace skill that UK business leaders need to embrace – and quickly. More...

May 10, 2017
Kathryn Parsons enter BIMA Hall of Fame | The Drum

Parsons meanwhile founded technology education firm Decoded in 2011 since which it has helped raise digital literacy and passed on vital skills, bringing boards and leadership teams up to speed More...

April 18, 2017
Breaking through the ignorance and facing the unknown | Ad News

I’ve always been somewhat curious about coding and have more recently been fascinated by the fine minds that work in this space and why they want to work in this space, More...

March 30, 2017
Why London’s tech entrepeneurs are disconnecting for Lent | Evening Standard

If you wander around Old Street between now and Easter, you are likely to see some forlorn expressions. People will be eyeing chocolate but not buying it, More...

March 19, 2017
Cracking the code | Opzij

You have to let every person do what he is good at, so I always argue. Therefore, through Werkspot, I hire a craftsman to put in my laminate, a cleaner to clean my house and a web designer to design my website. More...

March 4, 2017
Is coding the blue collar job of the future? | The Sunday Morning Herald

Over 200,000 manufacturing jobs lost since 2008. Tens of thousands more to go in the auto industry as car makers exit. Another 50,000 jobs still to be shed as More...

February 22, 2017
Coding for Everyone | The FT Podcast

Madhumita Murgia speaks to Kathryn Parsons about her work in promoting digital literacy through the company she co-founded, Decoded, which aims to teach people to code in a day. More...

February 15, 2017
Elizabeth Lukas on Mastering the Career Pivot | MM.LaFleur

Feeling stuck in a career path? Meet Elizabeth Lukas: She started out in fashion, and then leapt to advertising, media, and high-level recruiting. Now she’s the CEO of an international tech firm, Decoded, which More...

February 10, 2017
In a world of digital experts, what becomes of the digital agency? | The Drum

Elizabeth Lukas, chief executive officer for North America at global technology training provider Decoded, believes that many marketing agencies are currently lagging behind their own clients in More...

January 21, 2017
Will Robots take over Communications? | CorpComms

Are all our jobs going to be taken over by robots? Will any skill or profession be safe? What are the implications for how we are schooled, governed and treated in hospitals? And what on earth More...


December 8, 2016
Decoded makes managers ready for digital leadership | Management Today Netherlands

Learn to hack or encode in a day? Decoded makes complex topics like cybersecurity, encoding or innovation simple and tangible to professionals, individuals and businesses. More...

December 1, 2016
Decoded starts in the Netherlands | Emerce

Learn to start hacking in one day or startup in one day. The company Decoded is now also starting in the Netherlands to teach companies how to apply the online mentality and method. More...

November 29, 2016
Women dominate London mayor’s business advisers | The Times

The mayor of London has appointed ten female business leaders to his new 16-strong business advisory group to boost economic growth in the capital and protect it from potential damage caused by Brexit. More...

November 14, 2016
Decoded’s Kathryn Parsons Wants Women To Claim The Digital Vote | The Bandt Australia

“This is for everyone,” world leading technology educator Parsons told about 50 women at an event organised by the Senior Women in Media and Marketing group, SWIMM. More...

October 15, 2016
‘Women’s brains don’t work that way’: The female bosses overturning that phrase |

Kathryn Parsons was sick of hearing that women “didn’t need to know what was under the car bonnet” when it came to tech. So she came up with a radical solution. More...

October 13, 2016
Decoded founder Kathryn Parsons talks women in tech | Vogue

Coding is a skill most of us consider beyond our reach. But tech guru Kathryn Parsons is pushing to make digital literacy go mainstream, especially among women. More...

October 13, 2016
Kathryn Parsons on going from linguist to tech CEO | Vogue Australia Online

After studying classics and languages at high school and at Cambridge University, she went on to co-found and be co-CEO of Decoded, a company which teaches technology; More...

September 13, 2016
How Decoded kept focus while pivoting its model | City AM - Entrepreneurs

“When you hear pivoting stories, they’re all about how the business was at a moment of destruction and we pulled it from the flames,” says Peters. “But what if everything is going according to plan? More...

August 4, 2016
Tech CEO Kathyrn Parsons on the modern way to dress for work | Telegraph

Kathryn Parsons is the co-founder and CEO of Decoded. She set up her business in Shoreditch in 2011, and now teaches thousands of people in over 60 cities how to code in a day. More...

June 16, 2016
Hire the Hacker: Why Cyber Security needs fresh ideas | City AM

High profile hacks have highlighted the significant risks in the digital world. But while news outlets focus on the negative effects of cyber security, innovative companies are finding creative ways to More...

May 31, 2016
“We’re Still Pretty Shit At Storytelling” | Bandt Australia

We Are Social regional managing partner, Simon Kemp, and Decoded head of APAC, Chris Monk, gathered at the museum to tell creatives and coders alike why machines just don’t cut the mustard when it More...

May 31, 2016
Empathy through storytelling is crucial to building brand trust | Ad News Australia

Storytelling has fast become a buzzword in the industry, but advertisers and brands haven’t cracked the code on how to tell their stories in an authentic way that consumers trust. More...

May 3, 2016
Kathryn Parsons decodes the future for men and women at CeBIT Australia | iTWire

One of the inspirational opening keynotes at CeBIT Australia 2016 on its first day was Kathryn Parsons, a passionate advocate for women, technology, coding, innovation, business, education, More...

May 3, 2016
Language of web woven in a day | The Australian

When your students include Prince Andrew, English actor and model Lily Cole, senior managers at Google and technology executive Baroness Joanna Shields, you must be doing something right. More...

April 8, 2016
7 Reasons Why You Need To Learn To Code | Marie Claire

For anyone who doesn’t have a techy/developer/IT background, the prospect of learning to code can sound daunting. HTML, what? JavaScript, who? That’s why we asked co-founder of Decoded Kathryn Parsons More...

March 8, 2016
Who are the women at the forefront of business and innovation? | Daily Mail Online

Why do we still need an International Women's Day? The world we live in has changed immeasurably since it was founded in 1909 and gender equality has made huge leaps and bounds since then. More...

February 3, 2016
Business technology leaders Decoded, IBM, Innosight take to CeBIT 2016 stage | International Business Times

From the visionary behind Decoded, the start-up famous for teaching anyone to code in a day, to the Chief Innovation Officer at IBM, the line up of speakers are expected to provide delegates at CeBIT More...

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