Understand your customers and your market in order to develop leading digital products.
This academy is a transformative programme aimed at preparing learners for a new role as a Digital Product Manager. It focuses on developing a range of professional skills through practical, hands-on learning, enabling participants to build a portfolio that makes them ready for their new role. Each module emphasises the development of practical skills within teamwork and project contexts, ensuring learners can effectively apply their knowledge in the workplace.
Understand the significance of product vision, navigate the product life cycle, and analyse successful strategies using real-world case studies.
Acquire techniques for comprehending customer needs, explore stakeholder dynamics, and master strategies for successful stakeholder management and communication.
Master qualitative and quantitative methods, harness data-driven insights from findings, and leverage user personas and journey maps to inform product design.
Put user-centric techniques into action to craft holistic digital experiences and learn to fine-tune designs for efficiency and customer satisfaction.
Learn to create effective requirements, prioritise them strategically, and communicate seamlessly with cross-functional teams.
Formulate a product strategy that aligns with organisational objectives, analyse the market landscape for trends and opportunities, and create impactful value propositions.
Define and measure business value in product development, explore techniques for optimising product releases, and analyse effects of product changes on the business.
Craft strategic product plans, design concise visual product roadmaps and gain expertise in agile roadmap management to respond to evolving business needs.
Understand agile principles, including iterative development, Scrum, and Kanban, apply agile practices, and cultivate a collaborative culture within your product team.
Explore the product backlog’s key role in agile, master prioritisation and grooming, and become adept at monitoring benefits for feature success.
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