Apprenticeships

Digital Product Manager L4 Apprenticeship

Develop your skills in defining product strategy and plans, conducting market research, practicing agile product management, conducting user research, collaborating with cross-functional teams, and effectively communicating with stakeholders.

  • 16 months (excluding EPA) | 4 Topics | Blended Learning
  • Modules

Digital Product Manager L4 Apprenticeship

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About the Programme

The L4 Digital Product Management Apprenticeship is designed for individuals seeking to enhance their skills in a field that is increasingly vital for organisations aiming to develop and maintain successful products. This program addresses the common pitfalls of product development, where many products fail to meet real customer needs due to misalignment between customer pain points and business objectives. Product Managers play a crucial role in bridging this gap, ensuring that products align with market demands. In light of the COVID-19 pandemic, there has been a notable shift towards a digital-first approach, emphasising the need for product-centric strategies. Throughout this apprenticeship, participants will gain foundational knowledge in product design, Agile methodologies, and analytics, while also developing essential human skills such as communication, decision-making, and stakeholder management. With personalized support from Learning Skills Coaches, this program caters to all career phases—whether you’re just starting in Product Management, updating your skills, or shifting careers. By combining expert-led online training with immersive workshops, this apprenticeship prepares you to excel in real-world Product Management roles, equipping you with the critical-thinking skills and product mindset needed to thrive in the digital economy.

Programme Topics

Understand the importance of a clear product vision and its relationship with the product life cycle. Apply design thinking principles to identify and define product problems. Create a product strategy by conducting market analysis and competitive research. Develop skills to manage customers and stakeholders effectively to align with the product vision.

Conduct user research to gain insights into user needs and behaviours. Define product requirements based on user research and business objectives. Prioritise product requirements to ensure efficient development and delivery. Learn UX design principles and apply them to create user-centric products. Understand the concepts of digital service design and its application in product development.

Demonstrate the ability to deliver business value and measure benefits realisation. Create product planning and roadmaps to align with organisational goals. Implement agile product management methodologies to enhance product development. Master backlog management techniques to ensure efficient workflow and prioritise tasks.

Understand the role of data analytics in product management and decision making. Learn to gather and analyse data to derive meaningful insights for product improvement. Apply data-driven strategies to optimise product performance and user experience.

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