Develop your skills in defining product strategy and plans, conducting market research, practicing agile product management, conducting user research, collaborating with cross-functional teams, and effectively communicating with stakeholders.
For learners within the product owner, service manager, project manager and product management space. Participants will learn how to define product strategy and plans, developing skills in market research, agile product management, user research and collaboration with cross-functional teams, and effectively communicate with stakeholders.
Understand the importance of a clear product vision and its relationship with the product life cycle. Apply design thinking principles to identify and define product problems. Create a product strategy by conducting market analysis and competitive research. Develop skills to manage customers and stakeholders effectively to align with the product vision.
Conduct user research to gain insights into user needs and behaviours. Define product requirements based on user research and business objectives. Prioritise product requirements to ensure efficient development and delivery. Learn UX design principles and apply them to create user-centric products. Understand the concepts of digital service design and its application in product development.
Demonstrate the ability to deliver business value and measure benefits realisation. Create product planning and roadmaps to align with organisational goals. Implement agile product management methodologies to enhance product development. Master backlog management techniques to ensure efficient workflow and prioritise tasks.
Understand the role of data analytics in product management and decision making. Learn to gather and analyse data to derive meaningful insights for product improvement. Apply data-driven strategies to optimise product performance and user experience.
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