Case Studies

Ahold Delhaize Digital Leadership Programme

Building digital literacy and fluency across global leadership

The Challenge

The Challenge

To upskill senior leaders with the digital literacy and fluency needed to build a strong digital and data culture. Ahold Delhaize wanted its leaders to understand the technologies shaping the business so they could lead confidently in a data-driven future.

The Approach

The Approach

Decoded partnered with Ahold Delhaize to design and deliver a four-part leadership programme that demystified the most critical technologies and connected them directly to the organisation’s transformation strategy. The learning built a shared digital lexicon and translated technology into practical leadership decisions.

Programme Design

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    Workshop 1

    Harnessing enterprise data with big data, AI and machine learning to generate actionable insight.

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    Workshop 2

    Accelerating problem solving and innovation through Design Thinking, Lean Startup, Agile principles and rapid prototyping.

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    Workshop 3

    Understanding digital product development with coding, algorithms and APIs, and the role of open-source and Agile delivery.

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    Workshop 4

    Building cyber awareness across the leadership team, including hacking methods, phishing, ethical hacker strategies and risk mitigation.

The Impact

Across the programme, 350 senior leaders took part, including 65 CEO and C-1, 90 SVPs and 195 Executive Directors. Leaders were able to:

 

  • Build a common language between technical and non-technical teams.
  • Link data and AI concepts to real business challenges and decisions.
  • Strengthen cross-functional collaboration and innovation practices.
  • Improve awareness of the cyber threat landscape and operational vulnerabilities.
  • Apply practical frameworks that support a sustained digital and data culture.

By positioning technology as a leadership capability, the programme created clarity, confidence and momentum for Ahold Delhaize’s digital and data transformation.

untitled-design-5

Measuring Success

.4 / 10

average teaching score

.0 / 10

overall programme rating

.0 Decoded NPS

(Bersin by Deloitte benchmark = 22)

Learner Feedback

We took 350 senior leaders through a Decoded programme. The training brought everyone to a consistent level of understanding of the data and AI journey, gave us a common language, and helped technical and non-technical people understand each other as we push forward the data and AI transformation of the business.”

Ben Wishart, Global Chief Information Officer, Ahold Delhaize

 

 

 

 

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