Case Studies
Building data fluency to drive solution-oriented sales
To enable consultants to shift from product-led to solution-oriented sales by developing the confidence and fluency to articulate digital and data-driven value to non-technical, C-Suite audiences.
Decoded partnered with IBM to deliver a three-year series of Digital & Data Mindset programmes for consulting teams worldwide.
The training demystified the core technologies driving IBM’s transformation and strengthened participants’ ability to link technical innovation with business impact. It focused on building storytelling skills, enabling consultants to articulate complex concepts in a clear, persuasive, and client-focused way.
A total of 5,550 consultants worldwide completed the training, including 23% at CEO to VP level, 35% in middle management, and 42% at graduate level. Participants built fluency in communicating complex digital concepts clearly and persuasively, enabling more strategic, solution-led conversations with clients.
average teaching score
overall programme rating
(Bersin by Deloitte benchmark = 22)
If you’d like to learn more about Decoded and how we can help transform your
organisation, we’d love to hear from you.
