Case Studies
Empowering data-driven decision making across global leadership
To equip leaders with a data-driven mindset and empower them to lead confidently in an increasingly data-led organisation. Nike sought to strengthen data literacy and embed analytical thinking across all levels of the business.
Decoded partnered with Nike to design a global learning journey aligned to the company’s ambition to make “every decision better because of data.”
The programme began in 2019 by developing the core data competencies of Nike’s top 120 senior leaders before expanding to a further 800 leaders worldwide. Alongside this, Decoded launched the Data Analytics Academy, bringing together participants from across business units to build a consistent foundation of data skills and shared language across the organisation.
Across the programme, 350 senior leaders took part, including 65 CEO and C-1, 90 SVPs and 195 Executive More than 1,050 learners worldwide have now taken part, including 65% CEO to VP level, 30% middle management, and 5% entry-level.
The programme has fostered a common understanding of data’s strategic value, creating alignment between leadership and teams and accelerating Nike’s goal of embedding data-driven decision-making throughout the organisation.
average teaching score
overall programme rating
(Bersin by Deloitte benchmark = 22)
If you’d like to learn more about Decoded and how we can help transform your
organisation, we’d love to hear from you.
